FORMATTING TEXT

Page name: FORMAT TEXT
Description: Type on a path, Type in a shape
1. Use parts of your text
2. Create design with type on a path and type inside a shape features.
(You can use an image if you prefer).  
3. Often, when typing on a curved path, letter spacing issues might be problematic.  Adjust kerning as necessary.
4. Don’t forget to assign “None” to the stroke color or the path
Refer to these tutorials:
Type on a path
Type inside an irregular shape

My example: